By Anastasiya Lomanova
January 29, 2021
Income generation through sending SMS messages is considered one of the most profitable industries over the past decade. But as much as possible to fill the base with subscribers of GSM-operators – this is not all that is needed for the correct approach to business promotion.
In order for SMS marketing to bring the desired result – for your customers to receive SMS and act as you need – the formation of a base of customer numbers must be approached wisely. It is necessary to collect customer contacts only with their consent and specifically from the target audience, because this is how SMS mailings will have an effect. But maintaining the relevance of such a database is no less important, because otherwise you can waste the entire budget for mailings into the void. SMS gateway lookup services, which include HLR lookup (Home location Register) and MNP lookup (Mobile Number Portability), help keep customer number databases up to date.
HLR and MNP services not only save time on SMS aggregators, but also a significant amount of money when using them.
MNP (Mobile Number Portability) – is the transfer of an existing subscriber from one carrier to another. It means, that if the subscriber prefers to switch to a more favorable tariff of another mobile operator, but wants to keep his own phone number – there is an MNP system. This technology is closely related to HLR, which is beneficial for all companies sending SMS.
HLR (Home Location Register) – is a technology that allows you to clear the customer base of numbers that have not been on the network for a long time, and also displays information about the location of the subscriber (whether roaming or not).
Phone verification is designed to identify the validity of numbers, as well as belonging to a particular operator. Mobile operators charge a different fee for sending SMS messages, so every detail is taken into account with A2P messaging.
Such technologies are aimed at companies that often use SMS distribution and do not want to overpay for the distribution of non-existent traffic. Not all SMS messaging companies can provide HLR and MNP, which worsens the number of responses across the entire client base. Also, find out about RCS technology and who will be able to use it.
Each entrepreneur has his own database of customers, respectively, and their numbers, if subscribers gave permission to send them messages that were once connected to the network, but this does not mean that the subscriber has not changed the phone number and still uses it. Of course, you can manually sort through all the numbers, but, in most cases, thousands of subscribers are in the database, which becomes impossible. For such cases, there are services to verify the validity of the number.
HLR displays a report not only on validity, but also determines whether the subscriber is abroad. Accordingly, this is taken into account when sending messages, significantly saves money and shows the correct number of responses to send SMS.
Also, you can’t do without MNP technology. If the subscriber has changed the operator, then the fee for the sent message may differ, which will lead to a loss of the company itself. This service will show which operator the existing subscriber belongs to.
Sempico Solutions has been providing lookup services for over 12 years. Our company has a wide coverage and connections with telecom operators around the world, which will allow you to use HLR and MNP lookup services for mobile numbers of customer numbers from all over the world. Sempico Solutions develops and gains momentum in new technologies in order to make your work and SMS sending the most effective. Having received a personal manager upon registration, you will be able to use all the possibilities of our SMS gateway lookup service to build an up-to-date and effective database of numbers. The manager will select for you the fastest and cheapest option for checking each number from your database. After the HLR lookup, you will receive not only information about the activity of the number, but also which operator it belongs to, which will help you optimize your SMS budget.
In order to start using the lookup services from Sempico Solutions right now, you just need to register, the manager will contact you and select an individual mailing plan for you.
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