Feedback

Working with your audience is not just a one-way street. To keep abreast of your competitors, it is essential regularly to get feedback from your customers. That is the one-and-only way how you can get insights about your work and its quality, especially, the quality of customer service. Neither sales rates nor the number of leads can give you information about that. But when you get feedback from your clients that’s what you need!

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Feedback Text Messages: Building a Strong Two-Way Communication With Customers

There are several ways how to push customers to tell you about your company and its services. When you have a website and use Google Analytics, you can make it in the form of reviews published online. But for the fastest and the most truthful feedback, using SMS marketing will be the most effective strategy. What is it? Most companies offer SMS communication to their clientele, and so can do you by using feedback text messages.

What Are Feedback Text Messages?

That is quite a wide range of text messages that are intended to get some information and opinion from customers to use them further for your customers’ service improvements. They can be designed in the form of surveys using shortcodes to indicate the result. Or, you can use emojis to offer your customers to react to your message.

In any case, there are several bright sides that you may appreciate when using that way of communication with your customers.

SMS will not clutter the mailbox as it happens to emails.

SMS has the highest open rate (some research shows that SMS are open by 98% of addressees).

You can provide your information in a short and informative format.

Besides, 76% of customers choose text communication over other channels.

The response rate of SMS is 40% and it is higher than in emails or social media communication.

How to Create Feedback Text Messages Using Automated Solutions?

As for the design and development of your feedback message campaign, there are some tips we have to share with you. We have wide experience in the development of such campaigns in Sempico Solutions, so you can use these tips to get results.

Offer some kind of prize for feedback.

People will gladly respond to your message if they get something for that. The prize can be in the form of a special deal or a higher discount offered personally.

Choose the time properly to send SMSes at ‘happy time’.

For example, right after the confirmation of the order was shipped to a customer and they are happy getting it right now. People in their happy moments are more inclined to reply and share their experiences and thoughts.

Do not forget to brand your SMS.

Whether you use the one-and-only phone number that will be strongly associated with your brand, or you mention your company’s name in the body of your SMS, remind them about who you are.

Use automation.

It will be almost mission impossible to send feedback SMS to every customer. Thus, a mass texting service will come in handy for that. It may save you money and time and provide high efficiency and speed.

Sempico Solutions’ Software: Why Is It Beneficial for You

If you need to send bulk SMS to get feedback from customers, software by Sempico Solutions will help you with that. We have created a one-for-all-purpose tool to maintain SMS communication with customers for all kinds of businesses. There are some special features you may evaluate:

A limitless number of SMS is available

No matter how many customers you need to reach out to, you can do it with our software.

Intuitive design and fast access to all the functions

You can simply choose the function you need and develop campaigns to your choice.

Cost-efficiency

When using the Sempico Solution product you can be sure that budget optimization is high.

Customers’ feedback collection

You can collect customers’ feedback and save it with our software and then, analyze it using automated reports.

Make your communication with customers as effective as it is possible using automated solutions for getting their feedback via SMS.