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Opt-in/Opt-out

When you start implying SMS marketing in your business, there is one thing that you should start with – opting-in.

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Opt-In/Opt-Out Messages and Their Use for Businesses

Before you design your bulk SMS campaign and start sending messages to your clients, you need to get their permission for this. That kind of permit can be achieved personally when you communicate with clients in your store. But the most effective way for this is sending them opt-in messages.

What Are SMS for Opt-In/Opt-Out for Business?

Let’s start with the legal background. Do you know that sending SMS to clients without their permission is illegal? That rule is provided by the Telephone Consumer Protection Act and due to this document, you should follow the following tips when launching SMS marketing tools.

Main tips for launching SMS marketing campaign

Get consent from a subscribers.

You should get consent from a subscriber to send them messages. Moreover, that consent should be clear and concise.

Give possibility to stop subscribing.

Besides providing customers with opt-in messages, you should also provide them with opt-out messages to make clear how they can stop subscribing to your mailing.

Inform about any fees.

Always inform customers about any fees or commissions for opting into your mailing list.

Inform about the types of SMS that will be sent.

Making customers informed about the types of SMS and their amount per month is also a must. In that way, you show the clientele that you do not want them to get annoyed with your SMS texts.

For a good opt-in message from a company, it is essential to follow several rules. First of all, it should be written in a polite tone using personalization features (your company’s name and the future subscriber’s name should be indicated in the body of the message). Besides, it should clearly inform the customer that by accepting that message they are subscribed to your mailing.

As usual, SMS for opt-in/opt-out for business are developed in a unified form with two basic response options:

Opt-in confirmation.

Opt-out confirmation.

But you can also divide them into two separate text messages – thus, your clients will receive an opt-in SMS first and then an opt-out message to choose which of them to reply to.

What Benefits You Can Get from That Kind of SMS Marketing Tool?

There are several reasons why opt-in SMS are effective and even more, they are a must for SMS marketing strategy.

The ability to legally send SMS

It will help ypu to avoid lawsuits and litigation due to unauthorized mailing.

Such SMS help to improve the quality of your customer service

and show your customer focus. As a result, the level of trust in you and your brand among customers will increase.

Opt-in messages even help increase sale

because after receiving them many customers will approve regularly receiving messages from your company, which means they will get the most relevant information about the promotions and deals that you offer.

Sempico Solution’s Benefits as a Mass Texting Service for Opt-In SMS

Then, how to develop a mass campaign with text messages that allow customers to opt-in/opt-out for business? It is a mass texting service that you should take into account.

Fast mass delivery

That automation solution provides you with fast and effective delivery of tons of SMSes instantly. And for the best experience with sending opt-in messages, you can apply for Sempico Solution software.

Ready made templates

Our mass texting service offers a seamless process of sending text messages and lots of templates that you can adjust for your business goals. That includes templates and campaigns developed especially for opt-in/opt-out SMS mailing.

So, you are welcome to enjoy the speed of the process and the effectiveness of its implementation.

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SEMPICO SOLUTION GROUP LTD Unit 3041, Second Floor, 6 Market Place, London, Fitzrovia, United Kingdom, W1W 8AF

sales@sempico.solutions +44 (131) 608-09-06

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