What is A2P messaging? What is the difference between A2P and P2P

At least once, each person received a message on a mobile phone from companies with different offers. These are specially designed advertising moves that try to attract more customers to their own business. Let’s see who sends these SMS, what it is for, and are there any differences between the concepts of A2P and P2P messaging?

What is A2P messaging

A2P (Application-to-Person) SMS – it’s sending messages to users from applications and is not expected to receive a reply. This system is called the “System for Business.” Commercial enterprises use different modes to communicate with potential customers:

• through authentication on services in online mode;
• through delivery of messages to a mobile phone to a potential client.

Communication with users is initiated by the application sending out notifications.

Examples

To determine exactly what A2P messaging is, here are a few examples:

• notifications from banking institutions (automatic sending of SMS with a reminder of shares, making necessary payments, changing the tariff rate under a loan agreement, etc.);
• two-factor authentication via SMS (for example, confirmation of registration on any service);
• booking confirmation;
• loyalty programs for regular customers;
• shares of companies that may interest the user.

Financial institutions have been using messaging for 15 years, which are created before upcoming events and sent to mobile phones by future and current customers. Find out what are HLR and MNP lookup are, and why you need to use such services.

What is P2P?

If SMS for customer service involves sending messages from applications to recipients, then P2P is communication via SMS messages between end-users. For example, if you send a text SMS to a subscriber who can answer you, this is P2P (person-to-person) messaging. The main difference is that P2P messaging is not automated. That is the distinction between the concepts.

Why use A2P?

With around 6 billion active SMS users worldwide, SMS advertising brings the highest influx of customers. Firstly, advertising via SMS is much cheaper than other methods but considerably more effective. The primary goal of business texting is to generate a constant profit for the services provided (including the purchase of goods).

A2P’s objective is to maximize user reach in a short amount of time. While a novice businessman can send messages on his own, using his customer base, he will spend a lot of time and money on what could be outsourced to professionals. For over 12 years, our company has successfully existed in the market and is undoubtedly knowledgeable in its field.

Who is better to use SMS mailing?

Everyone, without exception, cares about the constant growth of customers without losing permanent ones.

Most often, the newsletter is ordered for:

• activities that are expected to occur soon;
• banking and insurance institutions to notify you of important information like emergency alert text message;
• travel agencies that remind you of the departure date, its change, and possible burning tours;
• cinemas and theaters to notify customers about the repertoire, promotions on tickets, and various creative evenings;
• online stores and chain stores that send alerts about sales and new arrivals.

Let’s Explore Typical Use Cases of A2P Messaging.

Security with 2FA

One of the key scenarios for utilizing A2P messages is two-factor authentication (2FA). Organizations dealing with sensitive data, such as financial information, can use A2P to send one-time passwords via SMS, enhancing the security level for their clients.

Optimizing Confirmation Processes

A2P messages are well-suited for sending automated confirmation messages. Online purchases, service bookings, and other transactions can be accompanied by instant SMS notifications, improving the customer experience and providing prompt confirmation of actions taken.

Effective Broadcasts

SMS marketing becomes more efficient with A2P messages. Thanks to the capability to send bulk messages, subscribed customers can receive information about discounts, events, and new arrivals, increasing audience engagement.

Enhancing Customer Loyalty

Sending personalized offers and discounts through A2P messages contributes to strengthening the bond with customers. Businesses can use this channel to provide unique offerings, such as birthday discounts or loyalty bonuses.

Tracking and Notifications

With A2P messages, businesses can provide customers with real-time data about order status, shipment tracking, and other crucial events. This transparency enhances trust in the brand.

Reminders

Healthcare providers and restaurants leverage A2P messages for reminders, ensuring clients and customers don’t forget scheduled appointments or reservations. These reminders can be sent the day before or on the day of the appointment.

These are just a few ways you can use SMS messaging. In fact, the options for use are almost limitless. Our managers will tell you how to effectively apply this in your business. Register on our service or fill out the contact form, and we will contact you.

Remember, always contact the professionals to be sure of a positive result. SempiCo Solutions will talk about all the intricacies of the mailing list and help with every question!