Anyone who has just launched their product or is already selling it knows that the lion’s share of success depends on promotion. After all, creating a product and putting it on the Internet is only half the battle. Next comes an equally important part – to tell the client about it. Different channels are used: banner advertising, social networks, SEO, radio and television advertising. From our previous articles on the benefits of SMS, you can understand that text mailings are an equally effective way to promote. And it is for this method that the customer contact base is extremely important. We, as providers of SMS service know, that such bases should consist of hot leads because only in this way it will be possible to achieve a high return on mailings. In this article, you will find tips on where to look for hot leads and how to keep your database up to date.
1. Use your website.
If you haven’t created a website for your product, service, or service yet, now is the time to do so. Therefore, the site is an excellent platform for collecting information about potential or existing customers. After all, the site in most cases is visited by interested users, and it is they who will make up the database of hot leads.
There are many options for how to collect customer data through the site, which is necessary for mailings:
- Register users. Embed a registration form where the client will be required to provide a phone number or email address (depending on the needs of your business). Encourage customers to sign up with a loyalty program, for example.
- Subscribe users. Add pop-up forms on every page of your site to sign up for a newsletter or marketing email. Thus, you will get official permission from the user to send him messages and letters.
- Leave room for feedback. Place a form on the site where the client can leave their impressions of using your product or service. Embed a field where the customer can identify himself. To encourage a client to give feedback, give him a bonus or a discount.
- Amplify the flow of users using CTA. Direct the flow of site visitors to data collection forms through calls in texts and pictures. Fill your articles, news, announcements and texts with tips and appeals to push the user to become a lead.
- Activate additional pop-ups during the holidays. It is during this period that people are more prone to shopping. Make forms that will be active on the days of those holidays that are closest to your target audience and correspond to your product. Give bonuses for subscribing, invite to participate in contests and sweepstakes.
2. Use your social networks.
Social networks are a great way to gather a community of like-minded people. These are some of the best lead-generation platforms out there.
- Make giveaways and contests. This is one of the most effective ways to attract an audience and collect data on social networks because this is where the audience is most loyal to this kind of interaction. Also in this way, you can collect exactly the information that you need, because it is you who sets the rules for participation.
- Add a link to your website in your profile description. Enter subscribers to specialized pages of the site with lead magnets. Several times a month, remind in posts or Stories about the link or place it directly in the Stories (this feature is available on Instagram).
- Conduct live broadcasts and online conferences. Invite your subscribers to closed live broadcasts or online conferences with pre-registration. Use helpful tips and current issues as a topic, invite famous people in your field to attract subscribers.
3. Use offline events.
If your field of activity implies presence in the offline space, then do not lose this opportunity, use it to collect leads.
- Register participants before events. Hold offline conferences, exhibitions, meetings, lectures and seminars on topics of interest to your audience with pre-registration. Also, when opening a new store or brand space, you can invite visitors to share their contacts for additional bonuses.
- Use the check form. When buying expensive items or services, provide customers with a form to fill in information about yourself. This will help you provide better customer service and populate your database.
Using at least these basic data collection methods, you can create an effective and hot lead base.
How to keep the customer base for SMS mailings up-to-date?
But just collecting contacts and starting to send them out to them is not enough to run long-term marketing campaigns and personalized text messages. The experience of working as an SMS service suggests that the database needs to be updated from time to time. After all, some users can change their phone number, stop using it, or simply block it. Sending mailing lists to such numbers will only help drain the budget.
To avoid this kind of waste, you need to use the HLR lookup service. This is exactly what Sempico Solutions provides. We will make sure to keep your number database up to date and guide you through the entire verification process. Register right now and our managers will contact you in a matter of minutes.
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