By Anastasiya Lomanova
January 29, 2021
Not so long ago, A2P bulk messaging became popular. Business owners have increasingly begun to use bulk SMS as a marketing channel. No advertising has such an effect as sending SMS messages. This happens because this type of business is focused on the final recipient and his preferences.
Bulk SMS, or as they are also called mass SMS, are messages that are sent through the Short Message Service Center to a large base of mobile numbers in a short period. Messages from one bulk SMS campaign that are sent to a large number of end customers are the same, that is, they contain the same text. Thus, if your database consists of 10,000 contacts, and you sent a mass mailing to this database, all 10,000 contacts will receive the same message.
This type of marketing SMS message is used to notify a large number of customers about a new promotion, special offer, upcoming event, or general changes. Thus, as many people as possible will know about your offer and, with a high probability, will take the action that you need. It is worth remembering that a business can send such bulk SMS only to those numbers whose owners have agreed to receive the newsletter. Otherwise, the client may complain about spam and then the business will have to be held responsible for the misuse of the personal data of mobile number owners.
After you’ve read about Bulk SMS, you’ve probably wished you could use Bulk SMS as a marketing channel. But before sending a mass SMS, it is important to know how this process works.
The first thing you need to do before you send mass SMS messages is to collect a database of mobile numbers. This can be done through a subscription form on your site, collecting contacts when your customers make a purchase, or signing up for a newsletter through other marketing channels. Having collected mobile numbers of leads, you need to form bases from them. Each base should correspond to one segment of your target audience because not all marketing offers can suit all leads at once. So you can create a marketing offer via text SMS much easier and faster.
The second thing you need is to choose from a variety of mass SMS services exactly the one that suits your business needs. After all, each service has its own specific set of functionality and way of working, which can not always cover all your requirements.
Bulk SMS service from Sempico Solutions provides everything you need. Register on our website and wait for a letter from the account manager.
There are a lot of types of SMS, and we are providing almost all of it:
1. OTP and OTT massaging.
We are trying to please every client, and that’s why we have:
These two functions can be very useful for you and your business. As you know, you have only 70 Latin symbols in one SMS. It means that your link and text should be very short. Sempico Solutions can help you with such functions. We can advise you on how to make your SMS shorter and more attractive. The same thing with your link. Url-shortener helps to shorten your link to a few characters.
Sending bulk text messages is a responsible and painstaking job. Therefore, you can safely provide this process to our service. Sempico Solutions has over 10 years of experience in telecommunications and text blast services. Thanks to him, we learned how to build an effective and financially sound mass mailing strategy for each of our clients. We have routes for mailing all over the world and provide customers with the necessary opportunities. A personal manager will help you upload the database of numbers to your account on the service, and our copywriters will help you with writing marketing SMS messages. Sempico Solutions technicians will set up a connection with any of your resources to set up automatic individual and mass SMS. Expand your business with us, register now and get bonuses!
CTA: Rules for an effective call to action in SMS.
7 Tips on How to Get Customers’ Attention in Marketing SMS
RCS technology – a new step into the future