Emoji in SMS increase audience engagement.

Every day your customers are faced with dozens of offers per day from different channels and resources. Getting their attention can be very difficult. But there is an option that will help to do this and it works with SMS. These are emoji, the very emoticons that express human emotions or the properties of animals and objects. Most of us use them in SMS, online correspondence, posts, etc. every day. This happens because people want to better understand the written text and communicate their impressions. There are things, emotions and experiences that are difficult to express in words. And emojis help you read between the lines, capture the intentions of the writer, and read the mood. Now they are used in every information channel, and SMS is one. In this article, we talked about how emojis affect SMS conversion rates and how to use them.

Why use emoji in SMS?

People want information that is easy to digest. Thanks to emoji and modern Unicode SMS encoding technologies, this is possible. The use of emoji in an SMS message highlights it and gives the very necessary visual effect to better attract attention. After all, for a business, the main priority is successful targeting to its target audience. It is emoji that helps to cope with this task. Emoticons are an improved way to communicate with users via SMS and it is he who can push the client to that very “action”.

Here are some examples of how emoji can be used and how they affect customers.

Convey your intentions with emoji.

How often can we misunderstand a message sent to us, right? All because we do not see with what emotions it was sent, what tone was implied. People are more visual and need a visual interpretation of a text message.

And in order not to face the problem of misunderstanding with your customers during business correspondence, use emoji.

Build closer relationships with emoji.

It is important for clients to know that you understand and share their experiences and joys. This can be realized not only by high-quality and reliable service, but also by friendly and pleasant communication. Customers are more aware of your involvement when they see a person in a business interlocutor, even when they communicate online. Simple emoji expressions of friendliness will reassure the customer that the business understands their needs. They will gladly turn to you the next time they need your help.

Ease tension in texting with emoji.

Sometimes there are moments that make customers uncomfortable or completely spoil the impression of your company. Customers can contact if a service or product does not work, if there is a delay in delivery or payment failure. They may also not be satisfied with a long time to resolve the issue. Emoji can dilute the situation and make it clear that you are doing everything in your power. By conveying your emotions and experiences, you will assure the client of your involvement.

It becomes clear that emoji can significantly affect the growth of the effectiveness of SMS campaigns.

What you need to know before using emoji in SMS?

Once you see the benefits of emoji-filled SMS campaigns, you can start using them right away and send automated text messages. But there are some aspects that are worth considering right away. They can have a significant impact on the content you send and your email budget.

1. Emoji reduce the number of characters allowed in SMS. Due to the fact that emoji are not included in the GSM7 SMS encoding standard, the number of characters in SMS is reduced to 70. This is the number supported by the Unicode encoding standard, it can display emoji in SMS. Each emoji is also a separate character. Based on this, it is worth planning the content in SMS campaigns in such a way as to fit into the set amount. Otherwise, SMS is divided into parts and then another aspect already arises.
2. Some parts of the SMS may not be sent. When you exceed the number of characters allowed by the standard, the SMS forms additional parts. It should be understood that each part is charged as a separate SMS, which significantly affects the increase in the budget. Despite the fact that our service sends all parts of SMS together, this does not guarantee their acceptance by the network operator. In addition, there is a risk of incomplete display of parts of the SMS by the user’s mobile device. Therefore, it is worth writing the content of SMS campaigns taking into account encoding standards.
3. The mobile device may not support emoji. It is worth sending SMS filled with emojis to the audience in whose mobile devices you can be sure. Also, different phone manufacturers draw the same emoji differently. Therefore, before sending, it is better to check all display options in order to avoid misunderstandings with customers.

Using our SMS sending service, in your personal account, you can always check your content for compliance with the set number of characters and count the parts of SMS.