By Diana Trach
May 18, 2022
Anyone who has just launched their product or is already selling it knows that the lion’s share of success depends on promotion. After all, creating a product and putting it on the Internet is only half the battle. Next comes an equally important part – to tell the client about it. Different channels are used: banner advertising, social networks, SEO, radio and television advertising. From our previous articles on the benefits of SMS, you can understand that text mailings are an equally effective way to promote. And it is for this method that the customer contact base is extremely important. We, as providers of SMS service know, that such bases should consist of hot leads because only in this way it will be possible to achieve a high return on mailings. In this article, you will find tips on where to look for hot leads and how to keep your database up to date.
If you haven’t created a website for your product, service, or service yet, now is the time to do so. Therefore, the site is an excellent platform for collecting information about potential or existing customers. After all, the site in most cases is visited by interested users, and it is they who will make up the database of hot leads.
There are many options for how to collect customer data through the site, which is necessary for mailings:
Social networks are a great way to gather a community of like-minded people. These are some of the best lead-generation platforms out there.
If your field of activity implies presence in the offline space, then do not lose this opportunity, use it to collect leads.
Using at least these basic data collection methods, you can create an effective and hot lead base.
But just collecting contacts and starting to send them out to them is not enough to run long-term marketing campaigns and personalized text messages. The experience of working as an SMS service suggests that the database needs to be updated from time to time. After all, some users can change their phone number, stop using it, or simply block it. Sending mailing lists to such numbers will only help drain the budget.
To avoid this kind of waste, you need to use the HLR lookup service. This is exactly what Sempico Solutions provides. We will make sure to keep your number database up to date and guide you through the entire verification process. Register right now and our managers will contact you in a matter of minutes.
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CTA: Rules for an effective call to action in SMS.
A2P messaging – how bulk and individual texting can change your life
Selling SMS formula: step by step instructions.