By Anastasiya Lomanova
January 21, 2020
At least once, each person received a message on a mobile phone from companies with different offers. These are specially designed advertising moves that try to attract more customers to their own business. Let’s see who sends these SMS, what it is for, and are there any differences between the concepts of A2P and P2P messaging?
A2P (Application-to-Person) SMS – it’s sending messages to users from applications and is not expected to receive a reply. This system is called the “System for Business.” Commercial enterprises use different modes to communicate with potential customers:
Communication with users is initiated by the application sending out notifications.
To determine exactly what A2P messaging is, here are a few examples:
Financial institutions have been using messaging for 15 years, which are created before upcoming events and sent to mobile phones by future and current customers. Find out what are HLR and MNP lookup are, and why you need to use such services.
If SMS for customer service involves sending messages from applications to recipients, then P2P is communication via SMS messages between end-users. For example, if you send a text SMS to a subscriber who can answer you, this is P2P (person-to-person) messaging. The main difference is that P2P messaging is not automated. That is the distinction between the concepts.
With around 6 billion active SMS users worldwide, SMS advertising brings the highest influx of customers. Firstly, advertising via SMS is much cheaper than other methods but considerably more effective. The primary goal of business texting is to generate a constant profit for the services provided (including the purchase of goods).
A2P’s objective is to maximize user reach in a short amount of time. While a novice businessman can send messages on his own, using his customer base, he will spend a lot of time and money on what could be outsourced to professionals. For over 12 years, our company has successfully existed in the market and is undoubtedly knowledgeable in its field.
Everyone, without exception, cares about the constant growth of customers without losing permanent ones.
Most often, the newsletter is ordered for:
One of the key scenarios for utilizing A2P messages is two-factor authentication (2FA). Organizations dealing with sensitive data, such as financial information, can use A2P to send one-time passwords via SMS, enhancing the security level for their clients.
A2P messages are well-suited for sending automated confirmation messages. Online purchases, service bookings, and other transactions can be accompanied by instant SMS notifications, improving the customer experience and providing prompt confirmation of actions taken.
SMS marketing becomes more efficient with A2P messages. Thanks to the capability to send bulk messages, subscribed customers can receive information about discounts, events, and new arrivals, increasing audience engagement.
Sending personalized offers and discounts through A2P messages contributes to strengthening the bond with customers. Businesses can use this channel to provide unique offerings, such as birthday discounts or loyalty bonuses.
With A2P messages, businesses can provide customers with real-time data about order status, shipment tracking, and other crucial events. This transparency enhances trust in the brand.
Healthcare providers and restaurants leverage A2P messages for reminders, ensuring clients and customers don’t forget scheduled appointments or reservations. These reminders can be sent the day before or on the day of the appointment.
These are just a few ways you can use SMS messaging. In fact, the options for use are almost limitless. Our managers will tell you how to effectively apply this in your business. Register on our service or fill out the contact form, and we will contact you.
Remember, always contact the professionals to be sure of a positive result. SempiCo Solutions will talk about all the intricacies of the mailing list and help with every question!
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