Understanding the difference between SMS and Messengers. A Comprehensive Guide

Texting is still the best form of communication. Especially when we talk about business communications. There are multiple ways to deliver your text message to an addressee including emails, SMS, and instant messengers. Today, the last two options considerably win the race as they have the most important features over email, namely instant delivery and simplicity of use. But which of these communication tools is the best? We decided to compare practices of effective use of SMS and messengers and their key benefits to make a conclusion.

When to Use SMS and When to Use Messengers: the Best Practices

The first and foremost reason to use both messengers and SMS for businesses is their ability to deliver the message instantly. You type the text and your addressee gets it momentarily. But there are some peculiarities you need to consider before choosing the communication channel. 

When is it worth using instant messenger to deliver information?

• When you need to communicate with your staff during working hours. Instant messengers need your staff to be connected to the Internet to receive the message, so you should consider when they surely are online.
• Instant messengers are good to use as a non-formal communication channel. If you use one of the standard messengers available on the market, you should understand that their safety protocols are not perfect, so, delivering confidential information or some corporate info via them is not the best idea. Of course, you can apply for custom-developed corporate messenger development services and get the messenger for your business goals which will adhere to higher security standards, yet, it is costly and requires time and expertise to be integrated into your workflow.
• Messengers are good to send media content. If you want to share some pictures or videos with your colleagues or clients, it will be good to use messengers as they support such format of content.

When is it worth using SMS text services in your business?

You can be sure that this communication channel is an all-purpose solution, as it can be used by businesses in most cases.

• Informing clients,
• Getting reports from your company’s departments,
• Developing notifications for all staff,
• Informing employees about further events or corporate changes,
• Developing SMS marketing campaigns to reach out to your clients or targeted audiences.

That’s what you can easily get from SMS!

Advantages of SMS Over Messengers

To make a kind conclusion, let’s list all the benefits of SMS communication which overweight messengers.

1. SMS is delivered instantly, and it doesn’t require an Internet connection to get delivered. Not all recipients are constantly online, but you can hardly imagine a person without a smartphone in their hands.
2. SMS is short yet informative. They can be your marketing tool when you use some marketing SMS templates, and they can also be the main corporate communication channel. Messengers are not always appropriate for this.
3. Due to the stats, SMS are read in the first couple of minutes after their delivery. Messages delivered by instant messengers often remain ignored.
4. SMS provide higher data protection than conventional messengers. Thus, you can share vulnerable information via them.
5. Developing bulk SMS mailing is easy and cost-efficient. That’s also crucial for businesses.

At Sempico Solutions, we help businesses to build their communication using the safest and the most universal communication method, namely SMS. You can appreciate the ease and convenience of SMS just by using them once. We are sure that you will be amazed by the opportunities SMS offers to businesses today.