By Anastasiya Lomanova
February 15, 2022
Online sales are one of the most effective methods of building a customer base. This happens because when buying, the client leaves at least minimal, but still contact details. With purchases made offline, this is almost impossible. However, collecting contact information is only a small part of the success. They still need to be used correctly. Trigger SMS will help with this. They will increase customer loyalty, help establish communication with them and increase the number of repeat sales. So let’s understand what trigger SMS are and why they are so effective.
These are the so-called automated mailings that come to the client because a certain trigger has worked. That is, the client performed an action or some newsbreak happened and this activated the sending of SMS. For example, a client added a product to the basket and forgot about it for 3 days, and the trigger is configured so that after these 3 days the client will receive the same automatic SMS with a reminder of the forgotten basket. Thus, you can easily “catch up” with the client and not let him forget about you.
In addition to triggers focused on the client’s action, there are also those that fuel his interest in your company. Automatic SMS can be configured to notify you about new promotions, fresh blog posts, new products, etc.
You have already read that they are divided into two large groups: those that are activated by the action of the client and those that fuel his interest.
Client actions can be:
Trigger SMS that stirs up the client’s interest in your company. Here are examples of what they are:
What will be the SMS mailing information type depends on the specifics of your company. The number of automated text messages and their content directly depends on the portrait of your target audience.
The Sempico Solutions SMS sending service sends triggered mailings of any kind and content, in your personal account you can send personal marketing SMS, and our managers can connect our service to any application or site, thereby automating it.
If you have any questions, please email us at firstname.lastname@example.org!
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