Trigger SMS: the path to repeat sales.

Online sales are one of the most effective methods of building a customer base. This happens because when buying, the client leaves at least minimal, but still contact details. With purchases made offline, this is almost impossible. But collecting contact information is only a small part of the success. They still need to be used correctly. And trigger SMS will help with this. They will increase customer loyalty, help establish communication with them and increase the number of repeat sales. So let’s understand what trigger SMS are and why they are so effective.

Trigger SMS is?

These are the so-called automated mailings that come to the client because a certain trigger has worked. That is, the client performed an action or some newsbreak happened and this activated the sending of SMS. For example, a client added a product to the basket and forgot about it for 3 days, and the trigger is configured so that after these 3 days the client will receive the same automatic SMS with a reminder of the forgotten basket. Thus, you can easily “catch up” with the client and not let him forget about you.
In addition to triggers focused on the client’s action, there are also those that fuel his interest in your company. Automatic SMS can be configured to notify you about new promotions, fresh blog posts, new products, etc.

Why should you use trigger SMS?

Such SMS:

• increase repeat sales;
• increase the amount of the average check of the client;
• establish deeper communication with the client;
• increase the growth of sales of related products;
• increase the credibility of the company;
• keep the buyer;
• etc.

What are trigger SMS and how to use them?

You have already read that they are divided into two large groups: those that are activated by the action of the client and those that fuel his interest.
Client actions can be:

• purchase of goods in the online store. In this case, you can send an SMS to the customer confirming the order and/or offer a related product.
• view product card. Here you can send SMS with a reminder and an invitation to the site.
• adding goods to the cart. Here you can remind about the product, as in the previous case, and offer a personal discount if the client does not complete the purchase for a long time.
• subscription to the newsletter. In this case, you should just thank the client, which will increase his loyalty to you.
• registration on the site / service. Here it is also worth thanking the client and, possibly, rewarding with a bonus.
• registration of delivery of goods. Here it will be appropriate to confirm the delivery method and remind the details of the order. This will save the client time, because you will collect all the necessary information in one SMS.
• etc.
  Summing up this paragraph, we can say that trigger SMS of this type simplify the purchase process for the client and “catch up” with him if necessary.

Trigger SMS that stir up the client’s interest in your company. Here are examples of what they are:

1. Notification of new arrivals. It would be best to offer the client information about new products from the category of interest to him.
2. Notification about promotions. Invite the client to buy the product or service he needs at a promotion. This will increase his interest.
3. Company relocation. Send the customer a new address and invite them to visit the store.
4. External events of the company.
5. Notification of a new post / article on a topic of interest to him.

What will be the SMS mailing information type depends on the specifics of your company. The number of automated text messages and their content directly depends on the portrait of your target audience.

3 top tips for businesses that use triggered SMS:

1. Personalize! Address your clients by name. They will feel their value in your eyes and will trust you.
2. Don’t overdo it! Do not bombard the client with mass SMS, let him know that you appreciate his attention and time. Try several scenarios for the frequency of sending SMS, analyze the effectiveness and settle on the golden mean.
3. Choose the right SMS service! Analyze the needs of your business in the mailing list and choose only the one that covers your needs completely.

The Sempico Solutions SMS sending service sends triggered mailings of any kind and content, in your personal account you can send personal marketing SMS, and our managers can connect our service to any application or site, thereby automating it.

If you have any questions, please email us at info@sempico.solutions!