By Anastasiya Lomanova
May 25, 2023
Developing channels of effective communication with your customers is a must! Today, businesses are engaged in harsh competition trying to struggle for each customer. The best promos, the most brilliant customer support, and the highest-quality products are worth nothing when your customers have no idea about them. Thus, applying marketing tips is a must today.
Most businesses try to boost their Internet communication channels, pay big money to engage customers using cold calls and torture their employees with training pieces and team-building events. Yet, they often forget about the most effective communication channel in today’s marketing. That’s SMS marketing!
Is it really so? Let’s talk in the language of numbers!
Add to this, lower risks, when you use text messaging for your promotional goals. SMS is cheap, laconic, and informative at once. So, why not get some special marketing tips that may help you gain success when using SMS marketing tools?
The most important idea of SMS marketing is to grab the attention of the audience. And only after that, the strategy may involve such goals as boosting trust, developing customers’ loyalty, and, after all, increasing sales.
For all these goals, you can apply the 7 tips we are going to share today. They have proven efficiency and, besides, they are following current marketing trends. Which are these tips, you may ask? Let’s list them in advance and then focus on each tip devoted to texting messaging deeper.
1. Personalization provides maximum impact.
2. Use timing principles to deliver messages with maximum effect.
3. Provide segmentation of your audience.
4. Opt-in functions are keys to your success.
5. Engaging content is crucial.
6. Do not forget about the tone of voice.
7. Apply a bit of technology to make the texting messaging process automated.
Now let’s concentrate on each of these tips in detail.
Personalization is a cornerstone in today’s marketing. People love it when you turn to them personally. Thus, when you develop an SMS campaign, do not forget to implement the principles of personalization i.e., call them by name, invent some special address for your audience, or something like that. Besides, you can develop SMS campaigns to send SMS for special dates like your customers’ birthdays or holidays. Be sure, this brings you credits!
Every piece of information is valuable when it is delivered timely. So, adhering to timing is an obligatory principle for your SMS strategy. You should agree that you won’t be happy to receive an SMS about the secret sale in your favorite shop which was finished yesterday. That’s a marketer’s guff, no doubt. So, develop a schedule to send SMS timely. Besides, if your customers live in different time zones, it is a good idea to consider their location and send them SMS during their business hours.
Your audience is not homogenous. You can simply separate it by gender, age, buying activity and levels of engagement. Using this segmentation, you can create separate texting messaging strategies for each group to chase the goals you have.
Each SMS is a piece of literature in a very short form. And it should have its culmination to keep the interest of the audience. This culmination, when it is made in the form of call-to-action is the way you can compel the audience to act the way you want them.
As usual, SMS is considered a one-way communication channel. But when you add opting-in features to it like buttons for callback requests, website links, or something of that kind, you give your audience the weapon of choice. That is what people appreciate the most.
We have once mentioned the importance of choosing the right tone of voice in messages. That is the tool that can help you to declare your audience you are one of them.
All that we said before can be done by a skilled marketer. It may take days and weeks for correct segmentation, brand identity, personalization algorithm development, and other routines. Quite another thing is using high technologies. There are multiple tools for the automation of SMS marketing. And that’s bingo to use them.
We will be glad if you try all these tips in your business routines and provide us with feedback on whether they are useful for you. We hope with our help, your SMS marketing will level up and bring you even more profit than ever.
Why business SMS can be undelivered?
CTA: Rules for an effective call to action in SMS.
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