By Victoria Prisyazhnyuk
April 22, 2022
When creating an offer for a client, marketers and copywriters use well-known working templates, the so-called “formulas”, to write SMS text. We also wrote about such formulas earlier. But some texts do not always bring the expected result, while others, on the contrary, show excessive efficiency. Guessing with the words, CTA, offer is quite difficult if you don’t study your audience in detail first. As the prividers of SMS service, we can say that A/B testing of text can help with this.
A / B testing in marketing is a type of research that helps determine the best option for interacting with a client. This is an experiment, the results of which indicate the best solution for communicating with clients from your target audience, which leads them to the very desired action.
The subject of A / B testing are two or more versions of a marketing tool, in our case, text, with changed elements. The purpose of such testing is to determine which version brings more results, and which one less. The result is determined by comparing predetermined conversions.
A/B testing is one of the best marketing research options because it is based on objective, digital data. The decision-making process becomes quick and easy, because the numbers speak for themselves.
With the A/B method, you can test text to find out:
The elements that you can test in the SMS text also depend on the field of activity, there can be many more.
Testing email text using the A/B method is a fairly easy process. Basically, it consists of the following steps:
Before testing, it is worth considering a number of aspects that will make it more effective. From our SMS service working exoerience we can suggest you to make 3 tips:
As we wrote earlier, one of the important steps in preparing for testing is the choice of an SMS service, it should be easy to use, and the amount of functionality should meet the needs of the business. Sempico Solutions is just such a service!
By registering, you get a personal account from which you can easily and quickly conduct A / B testing, as well as other types of SMS mailings. In the office, you can create customer databases and distribute them into groups necessary for testing. When creating and sending SMS, you can divide them into campaigns. And at the end of testing on a separate tab, you can analyze them. Moreover, you can use the function of analyzing the links that you sent in SMS, and see the sources and the number of transitions. A personal manager who will guide you from the moment of registration will help you figure everything out, and technical specialists are in touch 24/7/365.
Register on our service now, test SMS campaigns and scale your business now!
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