A/B text SMS Testing: How Will It Improve Your Business?

When creating an offer for a client, marketers and copywriters use well-known working templates, the so-called “formulas”, to write SMS text. We also wrote about such formulas earlier. However, some texts do not always bring the expected result, while others, on the contrary, show excessive efficiency. Guessing with the words, CTA, offers is quite difficult if you don’t study your audience in detail first. As the providers of SMS service, we can say that A/B testing of text can help with this.

What is A/B testing of SMS text?

A / B testing in marketing is a type of research that helps determine the best option for interacting with a client. This is an experiment, the results of which indicate the best solution for communicating with clients from your target audience, which leads them to the very desired action.

The subject of A / B testing is two or more versions of a marketing tool, in our case, text, with changed elements. The purpose of such testing is to determine which version brings more results, and which one less. The result is determined by comparing predetermined conversions.

A/B testing is one of the best marketing research options because it is based on objective, digital data. The decision-making process becomes quick and easy because the numbers speak for themselves.

How does A/B testing work in SMS?

With the A/B method, you can test text to find out:

• What length of SMS is best perceived by your readers?
• What marketing techniques work best with your target audience?
• Does the time of day affect conversions?
• Do emojis affect how your audience perceives SMS?
• Is it acceptable to use slang in SMS text?
• Do holidays and weekends affect the activity of your audience?
• What tone of communication is acceptable to your audience?

The elements that you can test in the SMS text also depend on the field of activity, there can be many more.

Testing email text using the A/B method is a fairly easy process. It consists of the following steps:

1. Goal definition. What do you want to find out and measure? It is impossible to conduct qualitative testing without defining the goal. Such a goal may be, for example, to increase the number of orders through the site. So, in one SMS option, you offer a 15% discount when ordering online, and in another option, you offer free delivery.
2. The definition of the element to change. What will be different between the A and B versions of the SMS text? Write two identical marketing offers, changing only one element. For example, test the text of one SMS with and without emoji.
3. Determination of the target audience of the mailing. Who will be the recipient of your SMS? Create two or more groups from the same target audience. The number of groups should correspond to the number of versions of the text.
4. Selecting an SMS service to send. How will you send your SMS? Find a text messaging service that best suits your needs.
5. Sending SMS. Send all versions of SMS to get results.
6. Collect and analyze the results. Collect conversions for each version of the SMS text, compare them and choose the most effective one.

3 tips to make your testing more productive.

Before testing, it is worth considering several aspects that will make it more effective. From our SMS service working experience we can suggest you make 3 tips:

1. Test versions at the same time. Send all versions of SMS text in parallel. This will help prevent external factors such as holidays, weekends, weather from affecting the test results.
2. Distribute your audience wisely. Select the segment that your research focuses on. Randomly divide the number of customers from the segment into groups equal to the number of SMS versions. Random distribution will reduce the influence of demographics, gender, age, etc. on the results of the study.
3. Define a goal whose results are displayed in numbers. The number of clicks, website visits, online orders, calls, etc.

How to perform A/B testing on the Sempico Solutions service?

As we wrote earlier, one of the important steps in preparing for testing is the choice of an SMS service, it should be easy to use, and the amount of functionality should meet the needs of the business. Sempico Solutions is just such a service of sending automated text messages!

By registering, you get a personal account from which you can easily and quickly conduct A / B testing, as well as other types of SMS mailings. In the office, you can create customer databases and distribute them into groups necessary for testing. When creating and sending SMS, you can divide them into campaigns. And at the end of testing on a separate tab, you can analyze them. Moreover, you can use the function of analyzing the links that you sent in SMS, and see the sources and the number of transitions. A personal manager who will guide you from the moment of registration will help you figure everything out, and technical specialists are in touch 24/7/365.

Register on our service now, test SMS campaigns and scale your business now!