Selling SMS formula: step by step instructions.

Everyone knows that the holidays are a time when the shopping rush is on the rise. But along with it, the number of offers that fall on your customers is also growing. It seems that among all the advertising on social networks, in search engines, in stores, on billboards and in applications, it is no longer possible to highlight your product. But it’s not! There is one channel through which you can definitely reach the client. And this is SMS.

First, let’s understand: why is this so?

95% of SMS are opened and read by customers within 3 seconds of their arrival, according to SMS Comparison research. This can ensure that your offer is heard by the client and is relevant to them at the time they read it. It won’t get lost like it does in email when everyone is busy preparing for the holidays.
Those who receive SMS from you already trust you. If you’re sending out a mailing list to a base of customers who have bought from you before, or who have ever expressed a desire to do so, then they will most likely be happy with your message. They know you, your product, have had experience buying from you, which means they trust you.
You understand the needs of the client. It works best for repeat sales. You see the customer’s purchase history and can analyze their interests and preferences. Accordingly, in SMS, offer exactly what he needs.
These are some of the main factors that make SMS marketing so effective.

And now, after you have made sure that SMS is exactly the advertising option that you should use, a new question appears. How to write a sales SMS? The holidays are coming, and I don’t have a marketer…

Therefore, we have written a formula for you, a step-by-step instruction on how to create a template for SMS mailings.

Step #1. Personalize the message.

Nothing attracts the attention of a person like himself. Seeing your name in SMS, the client will understand that you are important to him. So it will become more loyal to you and your offer.

Wrong message: Crazy discounts until December 31st! Buy a new hair dryer (brand) and make yourself happy.
Correct message: Jane, do you want your hair to be silky and healthy? Buy a hair dryer (brand) with a 30% discount until December 31!
Using the SempiCo Solutions service, you can personalize your SMS directly in your web office.

Using the SempiCo Solutions service, you can personalize your SMS directly in your web cabinet.

Step #2. Touch the client’s pain.

Analyze what exactly is important at the moment for your client or what problem he is facing now. Remind him about it so that he thinks about how to solve it.

Wrong message: Hello Mark! Only from February 10 to February 14, a discount on all gift sets on our website.
Correct message: Just a little bit left until Valentine’s Day, and you don’t know what to give your soulmate? We know what to do, Mark. Get a 20% discount on all gift sets on our website.

Step #3. Solve the client’s pain.

Once you’ve identified and reminded the problem, offer a solution. Then the client will know that you have exactly what he needs.

Wrong message: Linda, there are 2 days left before the New Year, and the gifts have not been bought yet? It doesn’t matter, here’s a discount from our store for you.
Correct message: Linda, there are 2 days left before the New Year, and the presents haven’t been bought yet? In the new section of our website, we have prepared gift options for every taste. Plus, with a 15% discount. We are open even on December 31st!

Step #4. Leave a link to your resource.

When the client is already warmed up and ready to accept your offer, do not lose it. Leave a link to your website or social network where the client can learn more about the offer.

Wrong message: Ollie, still thinking about gifts for colleagues? We have prepared the most creative options. Get it done by December 31st.
Correct message: Olly, are you still thinking about gifts for colleagues? On our website (link) you can find the most creative options. Plus, it’s 27% off. We deliver on December 31st.

Following this formula, you will be able to create a selling template for SMS mailings for text blast without the help of marketers and copywriters, which will bring you many orders!

And if you do not have time to create templates, our SempiCo Solutions service specialists will always help you with this. Contact info@sempico.solutions.

Author Prisyazhnyuk Victoria.