By Anastasiya Lomanova
April 07, 2023
There is no need to say that SMS marketing is ruling the world of advertisement and promotions. This tool provides maximum convenience along with high efficiency due to its instant approach to the audience and less annoying essence than other promotions have.
Yet, even when you decide to start an SMS marketing campaign for your business, it is not enough just to develop the body of the message and send it to your contact list. There are regulations which are important to maintaining. Of course, if you do not want to get penalties from governmental authorities.
Let’s talk in our blog about the main SMS regulations you need to follow during your SMS campaigns. We will focus on the main rules which are acute for European countries to enclose which documents to read and which requirements to fulfil in your SMS promotions.
The first question to consider is which certificates and rules regulate the SMS marketing area. They differ a little in various countries, yet, in the EU, the most powerful ones are as follows:
1. Businesses can send SMS to their customers only after they receive clear and direct consent to do this from each customer.
2. All data collected by businesses should be protected from third parties access. Data protection is a cornerstone of the whole democracy concept since 1950, and it should be performed impeccably.
3. Businesses have to notify their addressees about any compromised content they are going to send them via SMS.
4. International data transfers should also be secured.
Besides, according to the GDPR SMS regulations, businesses need to get consent from their customers in the following cases:
Thus, to gain success and prevent penalties from governmental authorities, you need to get consent from your customers, check the body of SMS for appropriate content, and protect users’ data in the most appropriate way.
Do you know what can happen to a business that violates SMS marketing rules? There is an example of a successful lawsuit case against such a business held in 2012 in the US. After Papa John’s Pizza sent over half of a million SMS to its customers without their permission, it was obliged to pay over a $250,000 penalty for it.
Besides money losses, you should also consider reputation losses as well. Thus, when you meet the requirements of the authority concerning your SMS marketing, you get more than just customers.
That’s why SMS marketing regulation rules should be your handbook when you run your business with the help of SMS marketing tools.
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