How to receive feedback from customers via SMS and what is 2way mailing?

Every day the number of SMS sent is growing. The trend of switching communications to messengers mainly affected only personal correspondence. Thus, clearing SMS traffic from personal messages. The SMS channel was transformed entirely into a marketing channel, which allowed us to look for new ways to increase customer engagement. One of these new ways is Two-Way messaging. SMS makes it possible to contact the client not only “one way”. That is, not only send information, but also receive it from the client. This type of mailing is called 2-way SMS. 

What is 2-way SMS?

2-Way SMS or Two-Way SMS is a two-way exchange of SMS messages that is carried out through a platform or application. That is, using a marketing platform for sending mass messages, you can receive a response from customers on the same platform. Basically, such communication is carried out through the use of SMPP and API technologies.

The client can reply to your SMS or even write first. These are the same incoming SMS, only you receive them not on your phone, but in the account of the system through which you send out the mailing. For example, customers who send SMS through our Sempico Solutions service receive all incoming SMS in a separate tab in their account. Detailed information about them is displayed there: sender number, text, date and time, etc.

Our managers set up the reception of incoming SMS in less than 1 day, you just need to provide a number to receive them.

How it works? 

The process of setting up incoming Two-Way SMS for business does not take much time. But before you start using the incoming SMS service, you need to prepare an important element – buy a number. In order for your customers to send you, or rather your business, SMS, they need to know the number to send to. Because Two-way texting requires two mobile numbers – the sender’s number and the addressee’s number.

There are two types of numbers that a business can use to receive incoming SMS: short numbers (Short Code) – 3-6 digits and virtual long numbers (Long Code) – up to 16 digits. Their difference is only in the number of characters: short numbers are used more often, since it is easier for the client to remember them. Such numbers are purchased from the respective supplier companies.

After you have purchased a number, you report it to your personal manager in the SMS service you use. The manager sets up the reception of messages and you will already be able to receive incoming SMS in your application or platform.

Sempico Solutions service managers set up incoming SMS reception in less than 1 day, which will allow you to quickly start sending Two-Way SMS.

Two-Way СМС for business

With Two-Way texting, your business can communicate quickly, cheaply, and securely with customers. Through this type of mailing, you will be able to establish stronger relationships with your audience. If you give them the opportunity to express their impressions of your products or services via SMS, they can be sure that you are interested. If your customers can receive a great offer via SMS, as is done with promotional mailings, they will know that you value their time and resources.

2-Way SMS is a reliable channel for the exchange of information between you and your customers, because the data sent is protected. By carrying out this kind of mailing through the incoming SMS service, you can not only collect a database of numbers and analyze the content received. After all, in your personal account there is always detailed information about each incoming SMS.

2way mailing helps to perform the following business tasks:

• collection of base numbers of potential or existing customers. For example, you run a radio ad and ask people to send a message to 3575 to get a product. They write to you and thus you get a database of hot leads;
• receive feedback from customers about your product or service. You can ask the client to send you a rating or a short review to better understand how the business can be improved. In this way, you can become better and increase the involvement of customers, as they will feel that they are not indifferent;
• authorization of clients or granting access. If your product or service requires confirmation of entry or access to a resource, you can arrange this using incoming SMS;
• acceleration of communication with the client. You can set up incoming SMS so that the client can contact you and get a quick response. This can be done using special notation and terminology. For example, if a client sends you “1”, then he wants to be called back during the day, and then your managers are already processing this request.

These are one of the main tasks that incoming SMS service solving. The advantage of SMS is that it can be customized to meet the individual needs of the business, which will increase your efficiency accordingly.
We also recommend that you make all incoming SMS free for customers. Thus, you will remove all barriers to communication.

Benefits of working with our service

Two-Way SMS can be arranged using incoming SMS from Sempico Solutions. Receiving incoming SMS is only a part of the functionality that you get when working with our service, but we have tried to improve it as much as possible. Firstly, the personal manager will set up the reception of incoming SMS to the number you have chosen on his own, it will not take your time. Second, immediately after setting up, you get access to a page with complete information about each incoming SMS, including text, date, sender number, and so on. Thirdly, you can save all sender numbers in the database of hot leads, after which you can send new marketing offers for them. In your personal account, you can analyze SMS campaigns of automated text message, calculate budgets for subsequent campaigns, plan mailings in advance, and so on. And your personal manager from Sempico Solutions will always be in touch!

If you have any questions, please contact us at info@sempico.solutions !